Social Media and Your Online Business
There are businesses that start their online presence from social media platforms before they have a website. This is a very common practice, is it the correct path?
Taking your business online with social media is a cheap and effective route if you have time, more time, expertise, patience along with consistency.
Social media platforms like Instagram, Tiktok and Facebook are ideal for small businesses that are targeting everyday consumers. One thing to seriously consider is the type of media and content you post for each of those platforms. Each platform is good at targeting one audience segment that is comfortable with a certain type of content with a different attention span. Read that sentence again, there is a-lot of facts jam packed into that sentence.
You will need to be knowledgeable on each platform to target the correct people for your business. You can also run ads on these platforms as well, but remember, if you are running ads the goal is to have users take actions on those ads, where would you like to take them afterwards? Your social media pages? Your website? Your google maps page? To call your business? is it the right time of day to do that? Will they take the action you want if they are redirected to one of those spots?
The page they go to in order to take action is known as a landing page. A landing page has many attributes to convert users into customers.
Many questions, many ways to attract users and lots of competition. The ideal scenario is to hire a firm to do all this for you to save time. If you have time to learn, you could educate yourself on the platforms and their impact and know how to start attracting users and creating business leads or purchases. What you have to accept is that this is a full to part time job depending on the result you demand from social media activities.
Over time you will accept that social media activity needs to be outsourced to a firm if it becomes a serious factor in driving more business to you.
I would like to conclude this article into a decision. Do you need a social media presence to take your business online? probably.
Are you going to do this yourself or hire a firm? depends on your budget, but it is probably better to hire a business if you are not an expert at it. Give us a call and we can help you make the right choice, even if you don’t hire us.